Unity Through Brands
WHAT WE DO
OUR WORK IS VARIED AND NEVER THE SAME
PROJECTS, TIMELINES AND SCALE CAN VARY ENORMOUSLY HOWEVER, OUR MANAGEMENT PROCESS REMAINS CONSISTENT
PROCESS
Our work begins with a need…it may be a company needing a brand aligned product promotion or it may be a charity which is looking for an innovative promotion to raise funds or the upcoming release of a new entertainment property or fashion range aiming to tie-in with a great partner.
IMMERSION
IMMERSION
Our research process allows us to be highly informed and sensitive to brand and business objectives.
FOCUS
FOCUS
Research and analysis to reveal where your brand can be positioned in the market and where the opportunities lie. We focus on relevant business factors to arrive at the junction of essence, trends, opportunities and voice.
PREMIUM & MERCHANDISE DELIVERY
PREMIUM & MERCHANDISE DELIVERY
We can deliver complete design, prototype and with our global sourcing partners manage quality control through the complete supply chain to meet client requirements including distribution.
GO-TO-MARKET
GO-TO-MARKET
We know the importance of taking your team and partners along the full journey. We deliver the tools for you to engage with internal and external parties in a creative and motivating style.
We build business to business communication if required, we build promotional guidelines, we produce training and education sites.
We propose and can deliver whatever is needed for taking the campaign to market.
INNOVATION & CREATIVE
INNOVATION
& CREATIVE
We confirm the business objectives and specific sales and marketing requirements with a written brief which our creative team use to guide our campaign proposals.
WE SECURE THE RIGHTS TO BORROW BRANDS FOR OUR CLIENTS
ABOUT US
CATALYST FOR CAUSE IS A HYBRID BRAND GROWTH CONSULTANCY BASED IN SYDNEY
John Cookson
Director
Childhood travel gave John an insight to different cultures and languages and a lifelong curiosity about people and communication leading to corporate roles with global brands. He opened the Walt Disney company office in Australia, relocated to Hong Kong to set up licensing, creative and marketing for the APAC region. Commercial arrangements were set with leading local and international companies including Nestle, Johnson & Johnson and McDonalds and major local retailers. He was responsible for Disney on Ice within the region and established a new business unit to position Disney consumer products within the global Luxury and Tax-Free market. His studies include most areas of advertising, marketing, communication, new media and company management.
David Dobson
Director
Drawing on a depth of knowledge gained from over 25 years working with a vast array of large multinationals to small startup brands across multiple categories. David has delivered the services needed to engage targeted audiences, drive results and deliver the brand experience that fosters client loyalty through innovative design that reflects brand values and vision.
As any professional will tell you, “Good design starts with communication and collaboration” and during his career David has had a great deal of success working with many clients such as McDonald's, Coca-Cola, Unilever, Eveready, Energizer, Bic, Woolworths and Schick to name few of the larger brands. He has also worked in partnership with a number of borrowed equities ranging from the Disney suite, Hasbro, Mattel and DreamWorks to deliver a variety of targeted outcomes and purposes that all boast exceptional results for all stakeholders.
Tracey Richardson
Corporate Charity Partnerships Consultant
With a background in International Retail Project Management and Marketing at Marks & Spencer, Tracey was asked to lead the company's innovative Millennium Charity initiative - Children's promise. A first of its kind in engaging staff, customers, suppliers and the public at large across the UK in a ground breaking year long campaign to raise £7 million for 7 children's charities. The result far exceeded the target, achieving a total of £21 million for the 7 charities to share. The experience inspired Tracey to set up her own consultancy, Ampersand UK Ltd, with the express purpose of developing"Partnerships with Purpose" between businesses and charitable causes.
Over the past 20 years Tracey has successfully developed and managed partnership campaigns for high street banks, including Halifax Bank of Scotland, Lloyds and Barclays, major retailers including Woolworths UK, Tesco and One Stop. Charity clients include NSPCC, Living Streets and the Stroke Association. A core long term client is Louis Kennedy (LK), an agency recognised in the UK as a leader in "Partnerships with Purpose", with a particular expertise in bringing together licensed properties and charities as well as helping charities exploit their own IP. Examples include Shaun the Sheep and The Sleep Charity, The Teletubbies and Barnardo's and Care Bears with Young Lives vs Cancer. Tracey's work with LK, earned her recognition in a recent Licensing.biz Power 50, of the most influential people in licensing.
Tracey's highlight in terms of her personal achievements, is being selected as a Gamesmaker (volunteer) for the Media Centre during the London 2012 Olympics and Paralympics.
CONTACT US
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